Proving that last time was no fluke, “The Mountain” was again the most popular radio station in metro Phoenix, according to the latest Nielsen audio ratings. This, despite losing a big chunk of its audience share. That’s because “K-E-Z” also lost listeners and tied for the runner-up spot with KSLX, which experienced a percentage decline despite climbing in the rankings.
In fact, each of the top seven stations came away with a smaller piece of the pie. So where did the listeners go? Some apparently tuned into KTAR, which rebounded strongly to #8. Also, “Live” showed a modest increase in audience share despite falling to #10.
Some Spanish language stations also fared well, with “La Campesina” (KNAI) and “Que Buena” (KHOT) each up half a ratings point to land at #11 and a #15 tie, respectively, while #17 “Amor” (KOMR) gained a full ratings point.
Dropping out of the top 10 was public radio “K-Jazz” (KJZZ).
The top 10 stations from February 28 to March 27:
These results represent radio listeners age 6 and older during an average quarter hour from 6 a.m. to midnight daily.